BTS

Hwang Minhyun Surpasses BTS Members in February Boy Group Brand Rankings

In a notable shift within the K-pop industry, Hwang Minhyun has achieved a significant milestone by surpassing several BTS members in the February 2025 Boy Group Member Brand Reputation Rankings. This development underscores his rising prominence and the dynamic nature of brand influence among K-pop idols.

February 2025 Rankings Overview

The Korean Business Research Institute's monthly brand reputation rankings analyze consumer participation, media coverage, interaction, and community indexes to assess the popularity and influence of individual boy group members. In February 2025, the top five positions were as follows:

Cha Eun Woo (ASTRO): Maintained the top spot with a brand reputation index of 6,982,521.

G-Dragon (BIGBANG): Held second place with an index of 5,656,160.

Hwang Minhyun (NU'EST and Wanna One): Achieved third place with a significant rise to 3,178,329.

Jimin (BTS): Secured fourth place with 2,735,387.

Jin (BTS): Came in fifth with 2,667,714.

Notably, Hwang Minhyun experienced a remarkable 299.52% increase in his brand reputation index compared to the previous month, propelling him ahead of prominent BTS members.

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Factors Contributing to Hwang Minhyun's Rise

Several elements have contributed to Hwang Minhyun's surge in brand reputation:

Acting Endeavors: His leading role in the webtoon-based TVING drama "Study Group" has garnered widespread attention, showcasing his versatility as both a singer and actor.

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Media Exposure: Increased media coverage and public interest have amplified his visibility, leading to a broader fanbase and heightened brand recognition.

Implications for the K-pop Industry

Hwang Minhyun's ascent in the rankings reflects the evolving dynamics of the K-pop industry, where idols' multifaceted talents and ventures beyond music significantly impact their brand reputation. This trend highlights the importance of versatility and cross-industry engagement for artists aiming to enhance their influence and reach.

As the K-pop landscape continues to evolve, such shifts in brand rankings underscore the fluidity of popularity and the potential for emerging talents to redefine the industry's hierarchy.